Because of its flexibility in this area, the BCG matrix is often called a “portfolio analysis tool.” By placing market growth rate on the vertical axis and relative market share on the horizontal axis, a four-block matrix can be developed, as shown in Exhibit 12.1. Once the firm’s business units are positioned on the BCG matrix. Cash Cow quadrant in the BCG matrix is comprised of the products, which have low market growth but high market share in their relevant industry. By adamkasi Oct 25, 2018 BCG Matrix Analysis Jio also known as Reliance Jio Infocomm limited is the network and mobile operating company. Portfolio, along the lines of the Boston Consulting Group (BCG) portfolio matrix, as part of a customer pro”tability analysis. Keywords: customer pro”tability, BCG matrix, delivery policy, portfolio pro”le, purchasing pattern, inventory holding The case Derrick’s Ice-Cream Company is located in modern premises and manufactures. Jul 28, 2021 A BCG matrix diagram can be easily created with Edraw. It only takes a few seconds to choose a basic template, insert text and images, and add the finishing touches. Free Download BCG Matrix Template. If you want to use a ready made template, go to bcg matrix templates page and select the BCG Matrix that best fit your needs. Reliance Insurance Company Bcg Matrix. Nowadays, in a stronger context of globalisation, companies have to face more and more complex challenges such as a higher international competition, emerging markets, many economic changes or new technological progresses etc. Strategic management decisions have to be completely successful in this context, otherwise the consequences of any failure.
- Bcg Matrix Of Reliance Pdf Software
- Bcg Matrix Of Reliance Pdf Free
- Bcg Matrix Of Reliance Pdf Editor
- Bcg Matrix Of Reliance Pdf Free
BCG Matrix of ITC
BCG Matrix also known as the growth-share matrix is used by organizations to classify their business units or products into 4 different categories: Dogs, Stars, Cash Cows and Question Mark.
Growth rate of an industry and the market share of a respective business relative to the largest competitor present in the industry are taken as the basis for the classifications, for that reason, BCG Matrix is also called as Growth-Share Matrix.
Dogs
These are the products with low growth or market share
These are low growth or low market share products and have very few chances of showing any growth.
The investment strategy for these products has to be very well thought through by the management as there are chances that these businesses might not yield any profit for the organization.
These business units or products are cash traps and therefore are not seen as a useful source of earning.
Cash Cows
These are the products which are in low growth markets with high market share.
Products which are market leaders in their specific industry and their industry is not expected to see any major growth in the future are considered as Cash Cows.
These products are the money churners for the company and require very low investments to sustain their leadership and profitability in the market.
Star
These are the products which are in high growth markets with a high market share.
Products or Business Units which hold a high market share and are also considered to grow in the future are positioned as Stars.
As a result, companies are interested to invest in developing these units further to gain a larger market share and attain a stronger position in the market.
These products have the potential of being positioned as cash cows in the future owing to the industry growth prospects.
Question Mark
Products in high growth markets with a low market share.
Products or business units of the company that are still in the nascent stage of their product lifecycle and can either become a revenue generator by taking the position of a Star or can become a loss-making machine for the company in the future.
Bcg Matrix Of Reliance Pdf Software
The industry has high potential to grow hence giving the room to the products to grow as well only if the pertinent issues are managed effectively.
Let’s check out the BCG Matrix of ITC and what products of the company fall under what Quadrant.
Cash Cows:
Cashcows are the products that have a high market share in a market that has low growth. For ITC, there is one product that has undoubtedly been the Cash Cow and its FMCG Cigarettes.
Having a market share of 80-85 %, ITC Cigarettes holds a very strong hold in the market.
The product requires very less investment to maintain its market share and fight off any competition.
stars:
High market share product in high growth industry are considered Stars of the organization.
ITC’s paperboard and packaging business, Agribusiness and Hotels are the Stars of the organization.
Question Mark:
There are products that formulate a part of the industry that is still in the phase of development, yet the organization has not been able to create a significant position in that industry. The small market share obtained by the organization makes the future outlook for the product uncertain, therefore investing in such domains is seen as a high-risk decision.
With stiff competition and the growing demand for ayurvedic products has prompted ITC to go back to the drawing board, invest in R&D and look out for improvements in their products
ITC’s FMCG business, Personal Care business, are placed in the Question Mark quadrant of the BCG Matrix of ITC.
Decreasing market share due to new entrants to the market and the introduction of new ayurvedic products and their growing demand are the main reasons that these business units have become Question Marks.
DOGS:
Dogs are those products that were perceived to have the potential to grow but however failed to create magic due to the slow market growth.
Failure to deliver the expected results makes the product a source of loss for the organization, propelling the management to withdraw future investment in the venture. Since the product is not expected to bring in any significant capital, future investment is seen as a wastage of company resources, which could be invested in a Question mark or Star category instead.
ITC Infotech a specialized global full service IT consulting & outsourcing solutions provider focused on creating value for Supply Chain based Industries etc.
Heavy competition from the likes of Infosys, TCS, Accenture, HCL etc have led to a decrease in the market share of ITC Infotech and made it tough for the organization to survive in such tough market scenario.
Related Articles:
Read about the Brand Positioning of Samsung and understand its Segmentation, Targetting and Positioning
Learn about the Positioning of Apple and understand its Segmentation, Targetting and Positioning
What is Marketing Mix of Apple and how it’s helping in creating worlds most valuable brand?
What is the Marketing Mix of Amul?
Understand the Marketing Mix of Google and its 4ps of Marketing Mix.
Learn the BCG Matrix of Samsung and understand different business units which fall under different quadrants.
Learn the BCG Matrix of Nestle and understand different business units which fall under different quadrants.
Check out the BCG Matrix of Apple
What is the Marketing Mix of Nike
What is Marketing Mix of Samsung
Check out the Marketing Mix of Adidas
Learn more about the 4ps of Marketing Mix
Understand the BCG Matrix of Amul
EdrawMax is used as a BCG matrix software coming with ready-made BCG matrix templates that make it easy for anyone to create beautiful bcg matrix. The BCG matrix templates are easy to use and free. Edraw can also convert all these templates into PowerPoint, PDF or Word templates.
EdrawMax
All-in-One Diagram Software
- Superior file compatibility: Import and export drawings to various file formats, such as Visio
- Cross-platform supported (Windows, Mac, Linux, Web)
Edraw BCG Matrix Template
A BCG matrix diagram can be easily created with Edraw. It only takes a few seconds to choose a basic template, insert text and images, and add the finishing touches.
If you want to use a ready made template, go to bcg matrix templates page and select the BCG Matrix that best fit your needs.
PowerPoint BCG Matrix Template
Bcg Matrix Of Reliance Pdf Free
When you finish creating your bcg matrix in Edraw, one click on the Export button will transfer your drawing into MS PowerPoint presentation.
You need to consider few things when creating a BCG matrix to manage your business systematically.
Word BCG Matrix Template
In order to save the template as a design template, you need to download Edraw and edit it. All templates in the software gallery windows can freely change in color, theme and effect.
>PDF BCG Matrix Template
It's just this simple, only clicking on the Export PDF button will convert your BCG matrix template into PDF, and without any quality loss.
You can open the PDF BCG Matrix Template to view the quality.
Bcg Matrix Of Reliance Pdf Editor
Understanding BCG Matrix
Bcg Matrix Of Reliance Pdf Free
- The BCG Matrix method is the most popular portfolio management tool. It's used to determine what priorities should be given in the product portfolio of a business unit. It classifies business portfolio into four categories:
- Cash cow - a business unit that has a large market share in a mature, slow growing industry. Cash cow requires little investment and generate cash that can be used to invest in other business units.
- Dog - Dog holds low market share compared to competitors and operate in a slowly growing market. In general, they are not worth investing in because they generate low or negative cash returns.
- Star - Star operates in high growth industries and maintain high market share. Star may generate cash, but because the market is growing rapidly they require investment to maintain their lead. If successful, a star will become a cash cow when its industry matures.
- Question Mark - Question marks are the brands that require much closer consideration. They hold low market share in fast growing markets consuming large amount of cash and incurring losses.